Top Push Mobile Format
Top Push Mobile is a high-impact ad format that occupies the top of the page, ensuring maximum visibility and engagement. Ideal for campaigns that need immediate prominence.
Its main benefits include full visibility at the top of the page, optional scroll button to improve user experience, and an optional companion format that appears when the user scrolls down.
Ad Behavior
Displayed at the beginning of the page occupying 80vh (80% of screen height) or 100vh (100% of screen height).
Optional button at the bottom of the ad to help users scroll to the page content.
Optional companion format that appears fixed at the bottom when the main ad is not visible.
The companion format is not expandable and has a close button for complete user control.
Technical Specifications
Largura
Viewport Width
100% of browser width
Altura
Ad Height
80vh or 100vh (as configured)
Criativo
Creative Dimensions
1080x1920 (9:16)
Peso
Maximum Total Weight
200 KB (images)
Safezone
To ensure your important content (text, logos, CTAs, etc.) is visible on all screens and devices, follow the guidelines below. These recommended safezones are for the default creative height of 80% - for creative heights less than 80%, the safezones should be adjusted proportionally.
Safezone Guidelines
| Creative Height | Asset Size | Safezone |
|---|---|---|
| 100% | 1080x1920 | 90% from top |
| 80% (default) | 1080x1920 | 65% from top |
Visual Example
Visual Behavior
Initial Load
Ad appears occupying 80vh or 100vh of the screen with animated transition
User Interaction
Optional scroll button available for smooth navigation
Companion Ad (Optional)
Companion ad appears fixed at the bottom when the main ad is not visible
Creative Types
Image
Use Image creatives when you want maximum compatibility and fast loading. Recommended for static banners and brand messages. Accepted formats: JPG, PNG, GIF. Images are automatically optimized for quality and lightness. Transparent PNGs are supported and can enhance integration with site backgrounds.
Performance is Key!
For the best user experience, all assets should be compressed and optimized for the smallest possible weight, respecting the 3 MB limit.
Video
Use Video creatives for rich, animated experiences or when motion can increase impact and engagement. Recommended for short, high-quality loops (up to 30 seconds). Accepted format: MP4. Videos must be delivered in landscape orientation, with up to 3 MB total size and a minimum recommended resolution of 720p. Videos autoplay muted by default to comply with browser standards.
Automatic Transcoding
Our platform automatically transcodes all image and video files into multiple formats and resolutions, ensuring optimized delivery for any device or connection speed.
HTML5
Allows interactive and responsive creatives that adapt to different screens. Can be delivered via .zip file hosted on AdPulse or through third-party ad server tags.
Important
For HTML5 creatives hosted with us, all assets (images, videos, scripts) MUST be contained in the .zip file. Links to external resources are not allowed and may cause your ad to be blocked.
Macros Documentation
For HTML5 creatives hosted on AdPulse
Third-Party Tag Creatives
When using third-party ad server tags, click methods and trackers must follow the specifications and documentation of the tag provider.
Pronto para implementar?
Nossa equipe está pronta para ajudar com a implementação do formato Top Push Mobile