Privacy Policy | Ad Pulse

• "Platform" refers to our ad server technology and related services.
• "Clients" include Publishers, Advertisers, Agencies, and Ad Networks who use our Platform.
• "End Users" are individuals who visit websites or apps where our ad serving technology is deployed.
• "Ad Services" include ad delivery, campaign management, analytics, and reporting.

When you see ads served by our Platform

• Serving relevant and contextually appropriate advertisements
• Frequency capping to prevent ad fatigue
• Measuring ad performance and campaign effectiveness
• Detecting and preventing fraud, invalid traffic, and bot activity
• Measuring ad viewability and brand safety
• Attribution and conversion tracking
• Creating audience segments (without personally identifiable information)
• Optimizing ad delivery and platform performance
• Improving our technology and services

• Providing ad server platform services and features
• Managing your account and preferences
• Processing billing and payments
• Delivering customer support and technical assistance
• Providing analytics, reports, and performance insights
• Improving and developing new platform features
• Ensuring security and preventing fraud
• Complying with legal obligations and enforcing our terms

• Sending product updates and feature announcements
• Delivering newsletters and educational content
• Inviting you to events, webinars, and conferences
• Conducting market research and surveys
• Analyzing website usage to improve user experience

You can opt out of marketing communications at any time.

• Legitimate Interests: Operating our ad platform, preventing fraud, conducting analytics, and improving our services
• Consent: When required by law (obtained by Publishers through Consent Management Platforms)
• Legal Obligations: Complying with applicable laws, regulations, and legal processes

• Contract Performance: Providing the services you've subscribed to under our Terms of Service
• Legitimate Interests: Business operations, platform improvements, and security
• Consent: Marketing communications and non-essential cookies
• Legal Obligations: Tax reporting, accounting, and regulatory compliance

We work with third-party service providers who help us operate our business:

• Cloud hosting providers (Amazon Web Services, Google Cloud, Cloudflare)
• Analytics and monitoring services
• Payment processors (for billing)
• Email service providers
• Customer support platforms
• Fraud detection and security services

All service providers are contractually required to protect your data and use it only for specified purposes.

• Publishers receive campaign performance data and analytics for ads served on their properties
• Advertisers receive delivery reports and performance metrics for their campaigns
• Agencies receive aggregated data for campaigns they manage on behalf of clients

• Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and Ad Exchanges for programmatic advertising
• Data partners for audience enrichment (only with appropriate consent)
• Integration partners (Google Ad Manager, Prebid, Amazon Publisher Services, etc.)

We may disclose information when required by law or to protect rights and safety:

• In response to valid legal requests from law enforcement or government authorities
• To comply with applicable laws, regulations, or legal processes
• To enforce our Terms of Service and other agreements
• To protect the rights, property, or safety of Ad Pulse, our Clients, or others
• To detect, prevent, or address fraud, security, or technical issues

If we are involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change.

• We do not sell personal information to third parties
• We do not share data without appropriate legal safeguards and agreements
• We do not use your data beyond the purposes stated in this policy without obtaining consent

• Cookie IDs and device identifiers: 90 days from last activity
• Ad impression and interaction logs: 90 days (then aggregated or deleted)
• Aggregated analytics (anonymized): Retained indefinitely
• Fraud detection data: 12 months

• Account information: Duration of relationship + 7 years (legal/tax requirements)
• Campaign data and reports: Duration of campaign + 3 years
• Billing and payment records: 7 years (tax and accounting requirements)
• Support communications: 3 years

Data that has been anonymized or aggregated in a way that cannot be re-identified may be retained indefinitely for analytics, research, and platform improvement purposes.

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Opt-Out: Opt out of marketing communications and interest-based advertising
• Data Portability: Receive your data in a portable, machine-readable format
• Object: Object to certain types of processing (e.g., direct marketing, legitimate interests)
• Restrict: Request restrictions on how we process your data
• Withdraw Consent: Withdraw consent where processing is based on your consent

• Right to lodge a complaint with a supervisory authority (Data Protection Authority)
• Right to object to automated decision-making and profiling
• Right to receive detailed information about data transfers outside the EU/UK

• Right to know what personal information is collected, used, shared, or sold
• Right to know whether personal information is sold or disclosed and to whom
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

• Right to information about public and private entities with whom we share data
• Right to request anonymization, blocking, or deletion of unnecessary or excessive data
• Right to data portability to another service provider
• Right to information about the possibility of denying consent and its consequences

To exercise any of these rights, please contact us:

• Email: privacy@adpulse.com.br
• Privacy request form: [link to form]

We will respond to your request within 30 days (may be extended to 60 days for complex requests).

We may require verification of your identity to protect your privacy and prevent unauthorized access.

You can opt out of interest-based advertising through the following methods:

• Ad Pulse Opt-Out: Opt out directly from Ad Pulse ad tracking[link to opt-out page]
• NAI Opt-Out (US): Network Advertising Initiative opt-out toolhttp://optout.networkadvertising.org/
• DAA Opt-Out (US): Digital Advertising Alliance opt-out toolhttp://optout.aboutads.info/
• EDAA Opt-Out (Europe): European Interactive Digital Advertising Alliancehttp://www.youronlinechoices.eu/

Opting out does not mean you will stop seeing ads. You will still see ads, but they may be less relevant to your interests.

• Click the "Unsubscribe" link in any marketing email
• Update your preferences in your account dashboard
• Email us at privacy@adpulse.com.br

• Adjust your browser settings to block or delete cookies
• Use our cookie consent banner to manage cookie preferences
• Note: Blocking cookies may affect website functionality

Most browsers allow you to manage cookies through settings. Consult your browser's help documentation for specific instructions.

Currently, our systems do not respond to "Do Not Track" browser signals. Instead, please use the opt-out methods listed above.

When transferring data internationally, we implement appropriate safeguards:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions (for countries deemed to have adequate data protection)
• Data Processing Agreements (DPAs) with all service providers
• Binding Corporate Rules (where applicable)
• Participant in recognized privacy frameworks (where applicable)

• Encryption in transit using TLS/SSL protocols
• Encryption at rest using AES-256 encryption
• Role-based access controls and multi-factor authentication
• Regular security audits and vulnerability assessments
• Penetration testing by independent security experts
• Employee security training and background checks
• Incident response and disaster recovery procedures
• Network security monitoring and intrusion detection
• Secure software development lifecycle practices

• GDPR compliance program
• LGPD compliance program
• Regular third-party security assessments

• We will update the "Last Updated" date at the top of this policy
• For material changes, we will notify you via email and/or a prominent notice on our Platform
• Clients will be notified through their account dashboard
• We may also post announcements on our website or blog

Email: privacy@adpulse.com.br

[Privacy request form link]

Ad Pulse

São Paulo, SP, Brazil

Email: contact@adpulse.com.br

Email: dpo@adpulse.com.br

(For GDPR-related inquiries)