Top Sticky Mobile Format
Top Sticky Mobile is a high-impact ad format designed to capture user attention elegantly and effectively. Fixed at the top of the screen, it ensures maximum visibility without interrupting navigation.
Its main benefits include constant visibility, an enhanced user experience with its automatic collapse mechanism, and superior engagement rates.
Ad Behavior
Positioned fixed at the top of the mobile device screen.
Initially loads expanded, occupying 40% of the screen height (40vh).
After 3 seconds, smoothly collapses to 20% of the screen height (20vh).
A 'Close' [X] button is automatically inserted in the top-right corner for complete user control.
Technical Specifications
Largura
Viewport Width
100% of browser width
Expandido
Height (Expanded)
40vh (40% of browser height)
Colapsado
Height (Collapsed)
20vh (20% of browser height)
Peso
Maximum Total Weight
3 MB (all assets combined)
Creative Dimensions
Recommended dimensions for creative assets
Width
1400px (100%)
Height
320px (100%)
Safezone
On non-responsive banners, keep all essential banner content (text, logos, CTAs, etc.) within a centralized 860px wide safezone. Elements outside this area may be cut off on smaller devices.
Comportamento Visual
Carregamento Inicial
Anúncio aparece expandido ocupando 40% da tela
Após 3 segundos
Colapsa automaticamente para 20% da tela
Controle do Usuário
Botão de fechar [X] disponível para controle total
Creative Types
Image
Use Image creatives when you want maximum compatibility and fast loading. Recommended for static banners and brand messages. Accepted formats: JPG, PNG, GIF. Images are automatically optimized for quality and lightness. Transparent PNGs are supported and can enhance integration with site backgrounds.
Video
Use Video creatives for rich, animated experiences or when motion can increase impact and engagement. Recommended for short, high-quality loops (up to 30 seconds). Accepted format: MP4. Videos must be delivered in landscape orientation, with up to 3 MB total size and a minimum recommended resolution of 720p. Videos autoplay muted by default to comply with browser standards.
HTML5
Allows interactive and responsive creatives that adapt to different screens. Can be delivered via .zip file hosted on Ad Pulse or through third-party ad server tags.
Macros Documentation
For HTML5 creatives hosted on Ad Pulse
Third-Party Tag Creatives
When using third-party ad server tags, click methods and trackers must follow the specifications and documentation of the tag provider.