Fluid Skin Desktop Format
Fluid Skin Desktop is a high-impact ad format that combines fixed side panels and top banner to create an engaging experience. Ideal for campaigns that need maximum visual coverage.
Its main benefits include total flexibility in combining elements, support for images, videos or HTML5 for each panel, fixed positioning of side panels, and compatibility with full-screen designs.
Live Demos
Test the formats in different configurations
Ad Behavior
Consists of three separate elements: fixed left panel, fixed right panel, and top banner.
You can freely choose the creative type (image, video or HTML5) for each of the three elements.
Side panels remain fixed on the page during user navigation.
Each element can be configured independently with different creative types.
Technical Specifications
Top Banner
Dimensões
1280x180px*
Formatos
JPG, WEBP, MP4, HTML5
Painel Esquerdo
Posição
Fixo na página
Formatos
Imagem, Vídeo, HTML5
Painel Direito
Posição
Fixo na página
Formatos
Imagem, Vídeo, HTML5
Flexibilidade de Criativos
Imagem
Formatos aceitos
JPG, PNG, WEBP
Aplicável em
Todos os 3 elementos
Vídeo
Formatos aceitos
MP4 (otimizado)
Aplicável em
Todos os 3 elementos
HTML5
Entrega
.zip ou 3rd party
Aplicável em
Todos os 3 elementos
Limites de Arquivo
Vídeo
Até 50 MB
Imagem
Máximo 200 KB
HTML5
3 MB
Creative Types
Image
Use Image creatives when you want maximum compatibility and fast loading. Recommended for static banners and brand messages. Accepted formats: JPG, PNG, GIF. Images are automatically optimized for quality and lightness. Transparent PNGs are supported and can enhance integration with site backgrounds.
Video
Use Video creatives for rich, animated experiences or when motion can increase impact and engagement. Recommended for short, high-quality loops (up to 30 seconds). Accepted format: MP4. Videos must be delivered in landscape orientation, with up to 3 MB total size and a minimum recommended resolution of 720p. Videos autoplay muted by default to comply with browser standards.
HTML5
Allows interactive and responsive creatives that adapt to different screens. Can be delivered via .zip file hosted on Ad Pulse or through third-party ad server tags.
Macros Documentation
For HTML5 creatives hosted on Ad Pulse
Creatives via Third-Party Tags
When using third-party ad server tags, click methods and trackers must follow the specifications and documentation of the tag provider.